How Much Does It Cost to Launch a Private Label Tea Brand?

Founders often ask for one price for a private label tea brand. In practice the cost is the sum of several parts, and knowing them helps you plan a launch that fits your budget.

Formulation

FORMULATION

At Anantah Foods, formulation is complimentary when you manufacture with us, so it does not add a separate line to your budget.

• - Formulation is complimentary with manufacturing.
• - No separate formulation development fee is charged for the blend work.
• - Discuss your product idea and requirements with the team.

INGREDIENTS

Ingredients

This is driven by what is in the blend. Saffron, rose petals and premium botanicals cost more than chamomile, mint or fennel. A simpler blend can taste excellent at a lower ingredient cost.

• - Ingredient costs depend on the herbs, flowers and spices selected.
• - Saffron, rose petals and premium botanicals may cost more.
• - Chamomile, mint and fennel can be options for simpler blends.
• - Choose ingredients according to your flavour direction and target budget.

PRODUCT FORMAT

Tea Bag or Loose Leaf Format

Pyramid tea bags cost more to pack than loose leaf because of the bag material and the packing process. Biodegradable PLA mesh and nylon mesh also differ in price.

• - Pyramid tea bags include bag material and additional packing processes.
• - Loose-leaf formats have different packing requirements.
• - Biodegradable PLA mesh and nylon mesh may have different costs.
• - Select the format that suits your product, positioning and budget.

PACKAGING

Packaging

This is often the largest variable. Minimums differ by format: PET jars and sticker stand-up pouches start at 500 per SKU, while premium tins, printed pouches and printed mono cartons start at 1,000 per SKU.

• - PET jars:** Minimum 500 per SKU.
• - Sticker stand-up pouches:** Minimum 500 per SKU.
• - Premium tins:** Minimum 1,000 per SKU.
• - Printed pouches:** Minimum 1,000 per SKU.
• - Printed mono cartons:** Minimum 1,000 per SKU.
• - Choose packaging based on your budget, brand identity and launch quantity.

DESIGN & SAMPLES

Artwork and Samples

Budget for design time and a sample round. Our sample kit costs ₹299 including delivery in India.

• - Allow time and budget for packaging artwork.
• - Test your blend through a sample round before final approval.
• - Sample kit costs ₹299, including delivery in India.
• - Samples help you evaluate the blend before moving ahead with production.

QUALITY & DOCUMENTATION

Testing and Documents

Batch records and a Certificate of Analysis come with shipments. Export orders also need paperwork prepared.

• - Batch records accompany shipments.
• - A Certificate of Analysis (CoA) is provided with shipments.
• - Export orders require additional paperwork.
• - Confirm documentation requirements for your destination market.

SHIPPING

Shipping, Duties and Taxes

These depend on your destination and order size. Ask your importer or customs broker for an estimate early.

• - Shipping costs depend on the destination.
• - Order size can affect shipping costs.
• - Duties and taxes vary by destination market.
• - Request an estimate from your importer or customs broker before placing your order.

BUDGET PLANNING

How to Keep the First Launch Lean

You can keep your first launch manageable by starting with minimum order quantities, choosing practical packaging and limiting the number of products. A catalogue blend can also help you start with an existing base and adjust it to your needs.

• - Start at the minimum of 500 units or 25 kg.
• - Use sticker pouches or PET jars first, and move to printed pouches or tins once sales come in.
• - Start with one to three SKUs rather than a full range.
• - Choose a catalogue blend as a base and adjust it.

GET A QUOTE

Get a Quote That Fits Your Plan

Tell us your product, format, quantity and target price, and we will recommend the most suitable packaging and give you a clear breakdown.

• - Share your product idea.
• - Specify your preferred format.
• - Tell us your expected order quantity.
• - Share your target price.
• - Receive packaging recommendations and a cost breakdown for your plan.